Post by EB the meanmachine on Apr 12, 2006 9:42:49 GMT
Hamburger flipper Burger King is considering a promotion that offers 3 exclusive BK-branded games. Each would feature their own characters (in this case, the actual Burger King) in “popular” genres (fighting, action and racing). The action game is apparently similar to Halo, while the fighter combines Street Fighter and Mortal Kombat. Just tack on a “with hamburgers,” and you get the drift.
Marketing research company Greenfield Online sent around a survey regarding the plan apparently and leaked some mock-up and concept images for the proposed campaign. Still in the conceptual stage apparently, the titles would go for US $4 and be compatible with both the original Xbox and the 360. This all makes sense as BK has already jumped into in-game advertising feet first.
But, four bucks for a 360 game? With the Angus Cheesy Bacon Steak Burger going for US $3.69 and Oblivion asking US $59.99, one of them is overpriced.
Concept artwork after the jump.
MeanMachine
Marketing research company Greenfield Online sent around a survey regarding the plan apparently and leaked some mock-up and concept images for the proposed campaign. Still in the conceptual stage apparently, the titles would go for US $4 and be compatible with both the original Xbox and the 360. This all makes sense as BK has already jumped into in-game advertising feet first.
But, four bucks for a 360 game? With the Angus Cheesy Bacon Steak Burger going for US $3.69 and Oblivion asking US $59.99, one of them is overpriced.
Concept artwork after the jump.
MeanMachine
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